A marketer’s job is never dull. Every New Year brings new changes in the marketing landscape, which eventually means you need to level up your marketing tactics and strategies. Since consumers’ preferences are constantly evolving, marketing professionals need to adapt and identify the latest trends.
As we step into a brand new year, I have compiled some of the latest trends you can expect to see in the marketing world.
More focus on Video Marketing
With the availability of better mobile data plans and WIFI, it is easier to stream videos on your mobile phones and other portable devices. People love to consume video content, and no doubt video marketing is going to be one of the popular digital marketing trends of 2022.
Last year, 86% of businesses indicated that they were using video as a marketing tool. Interactive video content is on the rise. They take the video marketing trend a step further by compelling the consumers to be more reactive and dynamic. It simplifies the message and increases engagement. It gives the audience a natural and direct way to personalize the content based on their preferences.
Influencer Marketing will evolve
The year 2022 will bring a plethora of opportunities for influencers and creators. This is because brands are realizing the influence of influencer marketing. The previous year has seen impressive results, similarly, this year brands will increasingly invest in influencer marketing.
Successful creators will get a larger audience base. Therefore, if you are an influencer, it is your time to develop expertise in your niche area and look out for sponsors who are willing to collaborate for various marketing campaigns.
Content Segmentation
Content segmentation or content personalization helps to target your content to your desired audiences. This helps the marketer to prepare content that is relevant to a specific group which helps to keep your website pages simple with interactive content.
Content marketing not only helps you to generate leads but it nurtures your brand and helps your consumers to make a purchasing decision. As a marketer, you need to tailor your content to meet the needs of your consumer.
Conversational Marketing
A conversational approach to your consumers goes a long way and this trend is surely taking a step ahead this year. With the power of Ai and machine learning, it is possible to engage in live interactions with the audience.
Since conversational marketing helps to gain actionable insights and various other digital solutions, marketers are embedding conversational marketing as one of their marketing strategies.
Mobile Optimization for better digital experiences
Mobile has been one of the core digital marketing strategies and there is no doubt that mobile phones generate huge traffic. According to a website, users connect more frequently from their smartphones than from their desktops. In the United States, 75.1% of internet users connect from their mobile devices. SO, it won’t be wrong to say that any marketer who wishes to expand the visibility and reach of their brand should invest in mobile optimization efforts.
The mobile shift is happening every year and you need to put extra effort to create engaging mobile-centric experiences for your consumers. As a marketer, you need to understand the role of mobile in a digital marketing world and keep up with the latest trend, retest the mobile strategies and optimize it accordingly.
WhatsApp marketing
Modern consumers are always looking up for better and personalized communication channels, and what could be better than communicating about your business through WhatsApp. Did you know? In 2020, WhatsApp’s audience has grown up to 2 billion active users monthly. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil
This shows that WhatsApp has great opportunities for personalization. Marketers can use it for sending personalized messages, offers and keep the consumers more engaged with the brand.
Social media stories & Micro video content
With the introduction of the story feature on Instagram, Facebook, Snapchat, and other social media sites, it is proving to be the future of online video. Micro video content is soaring high when it comes to modern marketing. A recent study confirms that nearly two-thirds of consumers prefer video content that’s under a minute long, and almost 50 percent of internet users report watching short-form video content daily, at all hours of the day.
This content is easier to consume and allows the creators to showcase their creativity in a limited frame of time. 2022 is going to be a year of micro-video content. So, your goal as a marketer should be to determine your micro-video strategies and use them to take your brand a step ahead in the market.
Chatbots
Chatbots are a one-time investment and they diversify your audience by leading the conversation. Today, consumers need a fast response to everything and this is where chatbots come into play. They provide a quick response and offer all the necessary details and information about your products and services. They boost your engagement and rapidly help to move prospect buyers to potential buyers.
In 2022, you can expect well-designed omnichannel chatbots which can provide reliable communication across numerous channels. Effective voice bots will also take over to give the customer overall satisfaction. Overall, chatbots will be available on social media platforms, payment gateways to efficiently improve the customer service department.
Ready for 2022?
So, these were some of the latest trends you can expect in 2022. Keeping up with the trends is the best way you can grow and live up to your customer’s expectations. The year is long and it will come up with many more advancements. So, stay focused and alert to identify and keep up with the upcoming trends.
Hope this blog was helpful. Do leave down your comments below.
