The client is an online news portal based out of Jaintia hills district of Meghalaya.
They wanted to start a localized web based news portal focusing on Meghalaya; Breaking into the already busy online news market.
Marketing Wire was tasked with the challenge of creating their online brand, build user friendly and fast website with simple interface and increasing traffic and ad revenue.
- Designed the website to suit the huge mobile based user for the local audience base, improved the UI experience and site speed.
- Leveraged social media channels at the best for initial brand building and focused on local first content.
- Optimized the site for search engine to get more incoming search queries.
- Got the site listed on Apple News and Google News.
Marketing Wire helped the agency create a strategic online strategy to drive heavy traffic via social media platforms and via search. Push notification was enabled to garner more loyal readers.
Traffic via social media jumped up to 400,000 per month.
Increase in ad revenue via offline and online channels.
Google search traffic jumped up to 1500% in 4 months.