Are you a content marketer looking for effective ways to promote your content? Do you feel your content isn’t driving enough traffic? In today’s blog, you’ll learn how a single piece of content can be transformed into new content to boost your site’s SEO.
When it comes to a website, blog posts offer more SEO potential. A common notion is that most marketers often think that writing lengthy blogs or articles can shoot up the site’s ranking. It may be true in terms of SEO, but it surely doesn’t guarantee marketing success. Your lengthy blogs might drive thousands of traffic, but if your content isn’t interesting enough, they won’t return to your site again.
But again, creating fresh content can be a difficult task, so why not repurpose it.
Why repurpose content?
The best way to get most of what you create is through repurposing content. Let me make it simpler: Repurposing content is taking your content, changing its format, and presenting it to your audience. To deliver your audience with easier and faster content, you should know ‘when’ and ‘how’ to repurpose your content. Keeping this in mind, here are some reasons why you need to do it.
- It is faster
Repurposing your content will help to save time that you’ll otherwise spend in brainstorming new ideas and creating something entirely new. What you can do instead is you can take your existing content and turn it into ‘new’ content in a different format.
- Reach different audiences
Different audiences consume different types of media on different platforms. Framing your content to cater to these audiences can help your content reach out to different audiences. Repurposing allows you to expose your content to a new set of audience
- Enhance organic ranking
The more the content, the higher is your chances to rank on Google. Repurposing is a great way to put you in the good graces of search engines.
Trouble deciding which content to repurpose?
Evergreen content and Popular content are the two types of content that you should consider repurposing.
Evergreen content is timeless, high-quality content which remains constant even after months or years. You can tweak and update this content and reshare it as an updated version. On the other hand, posts that have been performing well over the last few months can also be considered for repurposing. The posts can be adjusted timely and presented to the audience as fresh content.
Ways you can repurpose content
After you’ve chosen the content to be repurposed, it’s time for you to decide how to go further in the process. Here are some ways you can choose from.
You can turn your blogs into:
- Slide-share presentation
SlideShare boasts “18 million uploads in 40 content categories” This shows that slide share has a huge audience and it can be utilized as a great way to distribute your content to the audience. It can be used as a lead generation tool and can offer you quality inbound links for SEO.
Infographics are another great way to repurpose your content as they make the content digestible by breaking up complex information. They represent the message in a visually appealing manner and keep your audience hooked to the content for a longer time.
In terms of engagement, the popularity of online video leaps forward. According to Small Biz Trends, “59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.”
The growth of video consumption has made it easier to bring in traffic, and many marketers are adopting the video format to reach out to their audiences.
Boost your SEO game with Content Repurposing!!
Now that you have an idea about Content Repurposing, go ahead and use it to boost your SEO campaign. Start with a few of these basic ways and get your hands on content repurposing strategy. Once you understand the strategy you don’t have to worry about your visibility in the online world.