Iconic Social Media Campaigns this Women’s Day!

Iconic Social Media Campaigns this Women’s Day!

“Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on.”- Serena Williams

8th march is celebrated every year as International Women’s Day, a day solely dedicated to celebrate the presence and achievements of all the women. #ChooseToChallenge is the 2021’s theme, where women can challenge anything that is holding them back and rise to glory.

With the popularity of various social media sites, the celebration is acknowledged globally. Over the last few years, brands have been actively joining the celebration. They are taking this opportunity to organize good social media campaigns where they try to talk about gender parity. Here are some of the brands that are running Women’s Day campaigns on social media:

  1. Paytm

Think and ponder on this social experiment conducted by Paytm with a view of highlighting the gender parity that exists in the society

  1. iVolunteer

Keeping in mind the theme of Women’s Day 2021, iVolunteer came up with #ChooseToChallenge- Social Media Cards. For further information check the link



  1. Vivel

Vivel India came up with a great initiative which enforced the need to encourage young girls to be confident and nurture their freedom.


  1. Pantene India

Pantene India however came up with an open letter with a message for all the free and confident women out there.


  1. VLCC India

In order to show women empowerment with real women, VLCC initiated #VLCCChangemakers, where they aim to discourage stereotyping and make a change in the society.

  1. MeeMee

This women’s day, MeeMee India is running a contest where women can share messages and win exciting coupons.

These were few of the brands that are using social media as a way to run iconic Women’s Day campaigns. Let us know if there are any other campaigns that need to be added in the list.

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