With the advancement in digital marketing strategies, you might as to yourself, Is email marketing still relevant in 2021? Well, Yes. Creating strong email marketing strategies are still a relevant marketing strategy to connect with your audience.
According to a website, More than 34% of the people worldwide use email. That’s about 2.5 billion people. If you’re still wondering if email marketing is a good marketing strategy, here are few reasons you can consider:
Email marketing has a larger reach:
Social media is the most effective way to reach to the masses. When you sign up for any website or want to create any account we need to give our email address; even for creating a Facebook or a Twitter account, we need an email address. Email is the currency of the web and anybody’s who is online has an email address. So when it comes to connecting with people with their prospects there is no any wider channel than email marketing.
It can target your message to a desired audience:
If you are a marketer, and want to add a new subscriber in your email list, put an email subscriber which will help you to get another subscriber. There is a great deal when it comes to getting your messages in front of your desired audience. Let’s take an example if you update a post in Facebook and you have around 10,000 followers in Facebook, only 500 people will view your posts; alternatively if you sent an email campaign to 10,000 subscribers at least 9000 people will see this This means your message has a chance of more than 40 times people can see likely of using email instead of Facebook.
Also Read: Ways To Grow Your E-mail Marketing List
It is more Professional
For many people social media like Facebook, twitter, Instagram are a personal form of communication, because it helps to socialize with friends, family and see regular updates. On the other hand email marketing is a much more professional platform where people expect to receive information about products and services through that channel and where people wait for response.
Email marketing is an open platform:
Over the last few years many brands have invested millions of dollars to find a perfect platform but they haven’t got the desired platform. Platforms like Facebook, Twitter has issues with and these platforms have a third party which means marketers have to change the platforms to make their own platform. Meanwhile, email is not owned by any particular entity; it is an open communication platform and there are multitude of services that provide access to send and receive email.
Email marketing will be around forever:
Email marketing will be around you forever because it is an open platform where people can communicate and if you know how to communicate with people in email then you will get a faster and a better response. If you know how to communicate with people in email then we can communicate easily if you open any website of a company you can reach them through your mail because every company will have their respective mails.
Email marketing is the fastest growing social media. Building your email list is unlike building a social media following is a stable long term investment and that will pay you off later in the future.
I hope the blog was useful. Comment down your thoughts below!