You can’t miss the importance of link building if you want to rank on Google’s first page. Link building in SEO is an important strategy that’ll help you earn the top ranking positions. In today’s blog, we’ll cover:
⦁ What is link building in SEO
⦁ Why is link building important?
⦁ How to acquire links that will boost your SEO?
What Is Link Building In SEO?
Whether you are a beginner or have been using SEO for years now, you are definitely aware of the fact that link building plays an important role in the SEO strategy.
In simple words, Link building can be defined as the process of getting other websites to link back to your website.
For example: When your website is linked to another website, the Google’ algorithms receives a hint that it deserves to be ranked in a higher position for relevant keywords.
Ways Search Engines Use links
The Search engine use links in the following ways:
⦁ For finding out new web pages, to add them in their search results
⦁ For determination of the page’s ranking in the search results
Why Is Link Building Important For SEO?
Questions such as, Is link building relevant to SEO? pops in the minds of various people. The answer to that is simple,
Link building plays a vital role in driving organic traffic to your websites. WIth strong SEO foundations, excellent content coupled with effective link building can bring you more traffic .
Quality and authenticity has become an important thing today, which means you might use a low quality and spammy link building techniques; but this will only help you gain a short term success.
For a long term organic search success, you need to plan out a proper SEO strategy, and link building is one important element you should consider.
How To Acquire Links That Will Boost Your SEO?
⦁ High Quality Content Creation And Promotion
Creating unique and compelling content will naturally help other websites to link to your references. You need to understand no matter how ‘linkable’ your pages are, it would be of no use if people cannot find it. So, you need to think of ways to promote your content. You can use any of these three content promotion methods:
One of the straightforward technique of content promotion is through advertising. You can do this by paying money to Google, Facebook and Twitter to gain visitors for your page. The primary benefit of this technique is, the more people your advertise your content to, the higher chances you’ll have of someone linking to it.
This is one of the best way to present your content in front of people who might be interested to link it. This can be done by a well crafted email, where you can try to impress them with your content and persuade them to check out your content. If they like it, Voila! they’ll link up your content.
Communities can also be a great way to promote your content to the relevant audiences. Easier said than done, promoting your content in any kind of communities doesn’t mean you can just drop in your links and then vanish.
You’ll have to be an active member of a community, so that the members would love to read and help you in promoting your content.
To know more about creating good content, read our blog on Content Marketing- The New way
⦁ Strategic Guest Blogging
There are many sites that will accept to publish your article. Before you write an article, you need to make sure that the blog you write is relevant, well-written and interesting. You should keep in mind that a poor article can bring you bad reputation.
Also remember, while planning strategic guest blogging it’s important to build links that’ll help your website and not links that’ll have a negative impact on your website’s ranking.
⦁ Create Infographics
According to a website, infographics generate 37.5% more backlinks than a standard blog post. This makes infographics one of the link building technique you can use for link building. Infographics are also a great way to generate organic traffic , and this will help you earn quality links.
⦁ Be Active On Social Media
Becoming active on social media can help boost your engagement. This will also help you expose your content with more people and they can reshare it using their social media, thus increasing the overall visibility.
⦁ Broken Link Building
This involves finding a relevant broken link on a website and create something similar to the broken resource. This will give you the advantage of publishing your content on a relevant anf high value page.
To Sum Up
Link building is important as they are one of the major factors that determine the ranking factors in the search engines.
Search engines, like Google consider the high quality links when they crawl. So, the higher the quality of links a webpage has, the better will be the ranking
So, Keep building links!!
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