60+ SEO Statistics You Need To Know In 2021

In the world of digital marketing, SEO has always been growing at a fast pace, with newer updates and trends every day. In order to help you realign your digital marketing strategy, we have piled up 60 SEO statistics.  Have a look at these astonishing statistics and take some key takeaways that will help you to get your space in the internet.

Keyword Statistics

Most of the SEO campaigns start with a proper keyword research and then use them strategically for content creation and to optimize the web pages as a part of successful SEO strategy. Keyword optimization is one of the important parts of SEO. This is because it helps to communicate with the search engines, thereby improving the chances of getting found in a web page for any specific queries. Here are some of the Keyword statistics that will give you a better understanding about the importance of keywords

1. 42% of keywords get ten monthly searches or fewer. (Ahrefs)
2. 87% of keywords with more than 10,000 monthly searches consist of only one or two words. (Ahrefs)
3. Long tails combined only account for 3.3% of total search volume. (Backlinko)
4. 16% of the most popular keywords are responsible for 60.67% of all searches (Ahrefs)
5. 8% of all search queries are long tail keywords (Backlinko)
6. Making up 14.1% of all search terms, question keywords are relatively common in Google search. (Backlinko)

Search Engine Statistics

Search engine optimization or SEO is one of the strategies you need to be aware of, if you are planning to start an online business. It includes identifying proper keywords that your target audiences are looking for. After you have done doing a proper research you can work towards working towards your content so that you can rank well for those searches.

7. 93% of all online experiences begin with a search engine (SEO Tribunal)
8. The #1 Result In Google Gets 31.7% of All Clicks (Backlinko)
9. Question Titles had a 14.1% higher click through rate compared to titles without a question. (Backlinko)
10. Title tags between 15 and 40 characters have an 8.6% better average click-through-rate compared to those that fall outside of this range. (Backlinko)
11. Power Words actually decreased CTR by 13.9%. (Backlinko)
12. Pages with meta descriptions had a 5.8% better CTR compared to pages without a description (Backlinko)
13. The top million keyword queries account for 25% of all Google searches. (99firms)
14. Marketers that combine organic SEO and PPC ads see 25% more clicks and 27% greater profits. (99firms)
15. Nearly 80% of users ignore paid ads in search results (SEO Tribunal)

Local SEO Statistics

In order to target specific audiences in a particular area, you can consider using Local SEO. This way you can easily attract more leads which can increase your conversions. Also, with local SEO you can promote your business to local customers in your targeted area

16. 30% of mobile searches are related to location. (Google)
17. 88% of consumers trust online reviews and turn to Google for recommendations and referrals to local businesses (Google)
18. 46% of searches on Google are for local services and businesses (Google)
19. 28% of searches for something nearby result in a purchase. (Google)
20. 54% of smart phone users search for business hours and 53% search for directions to a local store. (Google)
21. 56% of local retailers have yet to claim their Google My Business listing. (99firms)
22. More than 50% of all “near me” searches result in a store visit. (99firms)

Mobile SEO Statistics

With the ever-growing use of digital media, it is important for the marketers to optimize the digital content for making it convenient for mobile use. For this, you need to make sure that you utilize various SEO strategies in order to make a good mobile content. Have a look at some of the mobile SEO stats:

23. Mobile accounts for 58% of all Google searches. (Hitwise)
24. 69% of all digital media time is spent on a mobile device. (SEO Tribunal)
25. 43% of consumers will do online research even while they’re in the store. (SEO Tribunal)
26. 40% of mobile website visitors will leave your site if it takes more than 3 seconds to load. (Google)
27. 57% of consumers claim that they won’t recommend a business that has a poorly designed mobile website. (socPub)
28. Email recipients prefer to open emails on mobile devices. (99firms)
29. Mobile devices are used for over 40% of online transactions. (99firms)
30. 1% of active Facebook user accounts accessed the social network via a smart phone. (99firms)

Voice Search Statistics

Voice search has evolved over the years and even Google has indicated that voice is the fastest growing form of search. This is the reason why most of the website owners are giving importance to voice search while creating content for SEO

31. 65% of 25-49-year-olds speak to their voice-enabled devices at least once per day. (PwC)
32. 52% of people use voice search while driving. (Social Media Today)
33. Nearly 20% of all voice search queries are triggered by a set of 25 keywords. (SEOClarity)
34. Siri continues to lead the smartphone voice assistant market share with 48.4% of users. (99firms)
35. Playing music (82%) is the most popular use of smart speakers currently. (99firms)
36. 82% of voice assistant users worldwide use them to seek information. (99firms)
37. 71% of wearable device owners believe they’ll be performing more voice searches in the future. (99firms)
38. 75% of smart speaker users perform local voice searches at least weekly. (99firms)

Video SEO Statistics

39. Video is considered the #1 form of media used in content strategy. (Hubspot)
40. You have 53X more chances of ranking on the first page of Google if you have videos on your website. (Convince & Convert)
41. You can boost your organic traffic by 157% by converting blogs into videos. (Search Engine People)
42. 2% of the first page YouTube results are HD videos. (Backlinko)
43. The average length of a first-page YouTube video is 14 minutes, 50 seconds. (Backlinko)
44. 90% of Snapchatters watch advertisers’ stories. (99firms)
45. Half of Twitter’s revenue is from video ads. (99firms)
46. Close to 50% of online users search for product videos before they make a purchase. (99firms)
47. 4x as many customers would rather watch a video about a product than read about it. (99firms)

Link Building Statistics

48. 52% of marketers believe brand mentions impact organic search rankings. (Aira)
49. 75% of digital marketers use content marketing specifically to generate links. (Aira)
50. 28% of digital marketers have been reported of creating a campaign that generated no links at all. (Aira)
51. 13% of search experts say link building is the most valuable SEO tactic. (Ascend)
52. 94% of the world’s content gets zero external links. (Backlinko)
53. “Why Posts”, “What Posts” and infographics received 25.8% more links compared to videos and “How-to” posts. (Backlinko)
54. Link building is the most challenging tactic for 41% of marketers. (99firms)
55. 53% of digital marketers consider guest posting as the most effective link building strategy. (SEMrush)

Organic Traffic Statistics

56. Organic Search share of traffic increased to 53.3% on average across industries. (Bright Edge)
57. In terms of revenue results, Organic Search is also the largest channel at 44.6% (Bright Edge)
58. The average organic CTR, the first Google mobile search result gets is 26.9% (Advanced Web Ranking)
59. 63% of pages get no organic search traffic from Google. (Ahrefs)
60. 3%  of all browser-based searches on Google.com that resulted in zero-clicks. (SparkToro)

Takeaways

With every passing year, come new changes in the SEO strategies. Therefore, you need to stay updated with the latest statistics in order to plan out your strategies in a better way. If you have reached this part of the blog, here are a few takeaways for you:

• There is much competition for the top spots of the search engines, and this is why marketers are spending lots of money to build up an effective SEO strategy
• Since providing value to the customers is one of the best ways to rank in the search engines, you need to write quality content in order to hold on to your customers
• When it comes to digital marketing, mobile is increasing its popularity. Hence, you need to create more mobile-friendly interface for your audiences.

How have you been planning your SEO strategies? Share with us in the comments below.