In today’s technology driven world, marketing is changing. And when it comes to social media, new platforms and trends take over the old ones on daily basis.
As marketers and business owners, it may seem overwhelming and a lot of work to continuously be updated on what works and what not. Trends keep changing and so does the way users interact with brands on social media platforms.
So here we have analyzed tons of write ups and researches that resulted in the list of 3 social media trends in 2020 that you simply can’t ignore.
Did you know there are 4.9 billion active social media users as of October 2023? Source
Social media is ever growing and evolving. In order to stay on top of your competitors, it’s becoming a must for marketers to keep themselves abreast of the latest trends and bring out the best plan and social marketing strategy.
Here are 3 key Social Media Trends in 2024
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Humanizing Brand & storytelling
Storytelling does wonders for any brands and in order to stand out and stay connected with your audience you need to leverage humanized storytelling. Gone are the days when you would use social media to merely talk about your product or service and its benefits. Social media is coming to a point when it’s actually serving its main purpose. That is a platform to be social.
Instead of simply writing about your brand, try connecting with your users via personal stories and behind the scene scoops.
94% of consumers are likely to be loyal to a brand that offers complete transparency.
Show people how they can connect with your product and how it is helping them in an easy-to-understand language.
The sole idea behind all these is to make your brand more human and authentic.
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Mix of Organic and Paid Content
Social media platforms are making continual changes to the amount of organic reach and its algorithm. This increases the need to inject some paid social media efforts to your social media strategy. If you haven’t started using a mix of both, you’re losing out big.
Prior to Facebook’s new algorithm, the average Facebook post had an organic reach of 2.6% of the total audience of a page. Source
With social media platforms scrutinizing their advertising revenue models while maintaining the essence of social connection. We will notice an increased mix of organic and paid social content.
Now, in order to succeed and overcome the surge in organic reach, just posting good content isn’t enough. Marketers need to balance out the usage of organic and paid media.
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Use of Stories and going live
How often do you upload stories on social media? Have you tried going live yet?
These two features are the most trending ones on social media today. Not to forget they give an additional advantage to get higher reach and engagement via social media.
Live videos on Facebook and Instagram gets you tons of free interaction and the subsequent organic reach. All these thanks to the algorithm which is smart enough to understand who engages with your content and accordingly works to show your content in their feed.
Another great way is to use stories to let your followers get an inside scoop on your team or you can simply have fun with polls and Q & A sessions. Remember, stories don’t necessarily need to follow your consistent theme (which you may follow for your post), but you can get as creative as you want and start getting out to reach more audience and enhance your brand recall.
Not to forget, platforms like Instagram allows you to customize your stories with hashtags, location and stickers within your Stories. All you need here is to get creative and you can get more reach for your account.
Conclusion
How well versed are you with these trends?
With new technologies and continuous upgrades, Social media marketing is moving towards increasing ROI and trust building between brands and consumers.
To make sure that your brand stays ahead with social media marketing you need to capitalize on what’s working currently, while keeping an open eye for opportunities and be early adopters.
Over to you! Are you using any of the above social media trend already?
