With more than 5 billion downloads across the globe, WhatsApp doesn’t need any introduction. This messaging tool can be an important tool for your business. Marketing with WhatsApp involves using it to communicate with the customers for conversational commerce.
Since this instant messaging service started gaining popularity, it launched a business version of it in 2018 called WhatsApp Business to help small businesses. But, even the big businesses like Adidas, Absolut are using this version for promoting their brand. If you’re still thinking about why you should be using WhatsApp Business to boost your business, keep reading the blog further.
Why Use WhatsApp Marketing?
- Secure Platform
WhatsApp is a safer platform that encrypts your messages and doesn’t share your information with third parties. So, while using this app, data misuse will no longer be a concern for you. You’ll also be saved from targeted ads that otherwise irritate you in other apps. WhatsApp Business also requires you to verify your business, so you can be assured that you’re in contact with a verified company.
- Better Customer Engagement
For any business, customer engagement is an important part and what better than WhatsApp marketing? It offers you to directly communicate with your customers by swiftly responding to important queries of your loyal customers. You can also easily target clients and customers and generate leads for your business.
- Helps In Market Research
WhatsApp marketing can also serve as a powerful tool for market research. For generating good revenue, selling your product to the right target audience is important. To carry out market research to know more about your target audience, you can create a personalized group of over 250 members and conduct personalized surveys, and request feedback.
- Offers Real-Time Customer Service
Real-time interaction and faster customer service are other important feature that makes WhatsApp marketing beneficial. The ‘quick replies’ function on WhatsApp makes it possible for speeding up the responses. Also, based on customer feedback, you can improvise your business.
- Explore Your Creativity
WhatsApp has lots of features that you can use to show off your creativity. For instance, you can use the WhatsApp story feature to upload images, videos, and other posts that disappear within 24 hours. You can also deliver special offers or coupons on your story so that your potential audiences can view and take action until the offer is valid.
You can also share a behind-the-scenes moment of your business and this can help you build a better connection with your contacts. Sharing your work with your customers can make your customers feel more special and this is also one of the best ways to gain the loyalty of your customers.
Leverage Your Business By Connecting Your WA Business Account To Your Facebook& Instagram Page
A good strategy to promote your business is to connect your WhatsApp account to your Facebook page. This will allow your potential customers to connect with you and your business easily. Connecting WhatsApp business to the Facebook page is an easy process. It only takes a few steps:
- The first step is to open your WhatsApp Business app.
- If you are an iPhone user, go to settings and if you’re an Android user, go to More Options
- Go to Business tools and click on Facebook & Instagram.
- Select Facebook/ Instagram, and then select CONTINUE.
- Enter your Facebook/Instagram login information.
- Choose the Facebook /Instagram Page to connect to the WhatsApp Business Account.
- Select Add and Done.
- Confirm the process by going to your Facebook /Instagram page and checking for a button that says Send WhatsApp Message.
Whatsapp Marketing can offer you a great marketing opportunity and is a really good platform for customer services. It gives you an easier and more personalized way of reaching your customers. If you haven’t incorporated it into WhatsApp marketing, you should think of utilizing it for its benefits.
What are your thoughts on WhatsApp marketing? Share with us below